Advance
praise for Work
Naked: Eight Essential Principles for Peak Performance in the Virtual
Workplace
"Enlightening,
enjoyable, and extremely practical, Work Naked offers real clarity about
what is wrong with the way most companies work, plus exact directions
on how to fix each and every office foolishness. Do what Froggatt says
and watch your employee productivity rise."
--Scott Shuster, Business Week
"High-tech tools (cell phones, laptops, e-mail, bluetooth, video
conferencing, etc.) are not and never have been sufficient by themselves
to gain competitive advantage. What's needed is a concurrent change
in corporate culture, and Cynthia Froggatt helps lead the way."
--William R. Pape, co-founder VeriFone, Inc.
"Work Naked is a lively and eminently practical book. Froggatt
pulls off a graceful sleight-of-hand with this engaging book: she uses
the topic of working remotely as a Trojan horse to cover virtually every
essential element of working in the New Economy. A great guide for those
who are working remotely -- and those with far-flung employees."
--Tom Ehrenfeld, columnist, The Industry Standard and author,
The Startup Garden: How Growing A Business Grows You
Work Nakeds eight principles provide keen insight into how
we must change our attitude about work and the workplace to tap the
extraordinary power of human creativity in the rapidly evolving connected
economy. A must-read for enterprise leadership and those with a stake
in achieving and sustaining competitive advantage.
--Michael Bell, research director, Gartner Group
"Cynthia Froggatt makes a persuasive case that the best way --
indeed, the only way -- that business leaders can stir creative minds
is by giving up control. Her message to corporate America is powerfully
simple and simply powerful: set your workers free."
--Daniel H. Pink, publisher, FreeAgentNation.com and author, Free
Agent Nation: How America's New Independent Workers are Transforming
the Way We Live
"Three centuries after we first started going to centralized workplaces,
someone has finally broken through the weight of tradition and given
us a guide to the next generation of work and workplaces. Work
Naked is your escape route from the world of cubicles, time clocks,
and all the other vestiges of the Stone Age of the workplace."
-- Gil Gordon, telecommuting consultant and author, Turn It Off:
How To Unplug from the Anytime-Anywhere Office Without Disconnecting
Your Career
"This book is truly essential reading for anyone who is seriously
committed to creating work options that really meet the needs of professional
men and women."
-- Laraine T. Zappert, clinical professor of psychiatry and behavioral
sciences at Stanford University School of Medicine, and author, Getting
It Right: How Working Mothers Successfully Take Up the Challenge of
Life, Family, and Career
Cynthia Froggatt strips away the seven (actually eight) veils
that have prevented us from seeing what the future office will be like.
What matters isnt territory any more. We can all change our lives
far more profoundly if we dare seize control of our time. This new dimension
of freedom will reshape not just our work styles but the entire landscape
of the new century.
-- Francis Duffy, Founder DEGW and author, The New Office
"In this enormously useful book, Cynthia Froggatt explains with
frankness why managers need to improve the way they treat employees.
She writes the simple truth that the best managers treat employees with
dignity and trust, giving them the necessary freedom to balance overwhelming
life and work issues."
-- Marilyn Zelinsky, senior editor, Home Office Magazine and
author, New Workplaces for New Workstyles and Practical Home Office
Solutions
With compelling stories about high performing free agents and
corporate employees, Work Naked breaks confining stereotypes about how
and where people work. An experienced workplace consultant, Froggatt
provides practical guidelines to corporate managers about how to support
value adding work anytime, anyplace.
-- Michael Joroff, senior lecturer, Massachusetts Institute of Technology
and workplace consultant, author, lecturer, and researcher
"A highly useful exploration of the joys and gains of broadening
the range of styles, places and time structures which we define as 'real
work.' It is filled with useful data tied to stimulating case examples."
-- Fritz Steele, consultant on organizational and environmental change,
Portsmouth Consulting Group
In a highly readable style combining survey data with case study
examples and simple checklists and diagnostic tools, Froggatt presents
a strong case for working virtually. For managers thinking about
how to introduce and implement some form of virtual work, Work Naked
is likely to become an indispensable primer.
-- Franklin Becker, Ph.D., professor and chair, department of Design
& Environmental Analysis, and director of the International
Workplace Studies Program, Cornell University
"This enlightening book will sharpen a corporate leader's ability
to become a master on the infrastructure gameboard.
Froggatt's practical case studies enable readers to understand how,
by providing the correctly balanced infrastructure of physical and virtual
workspaces for
employees, they can promote the development of the kind of revolutionary
innovations which fuel today's fiercely competitive business scape and
lead to increased shareholder value."
-- Nancy Johnson Sanquist, director of strategic real estate initiatives
for Peregrine Systems and fellow of the International Facility Management
Association (IFMA)
Work Naked is not simply an alternative to the traditional
workplace or workstyle...It is evidence of the liberation of workers
from hierarchical burdens, frustration due to mistrust, overwork, stress,
fixed work hours, idea-hoarding, and unpleasant work environments. Froggatt
shows us a map to the knowledge society that will replace industrial
society in the 21st century.
-- Mototsugu Nakatsu, president, Nakatsu CRE/FM Consulting Inc, Tokyo,
Japan
If you want your company to be more successful and the place people
want to work, you must read this book. Cynthia Froggatt, an experienced
workplace consultant, tells us how to enable people to do their best
work.
-- Peter Lawrence, chairman and founder, Corporate Design Foundation
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